You're paying an agency to run your Meta ads. They send a dashboard every month. But their incentive is to keep your spend high — not to find the Audience Network waste, budget misallocation, and broken attribution that's been costing you for months. Ours is.
These aren't edge cases. They're systematic patterns baked into how Meta's ad platform operates — and how most agencies run accounts.
A Meta ads audit is an independent, read-only review of your Facebook and Instagram advertising account that identifies where budget is being wasted. An auditor examines placements, campaign structure, attribution settings, audience overlap, and creative performance, then delivers a prioritized findings report — with no financial stake in how much you spend.
Meta's Audience Network places ads on third-party apps and sites — often mobile games and low-quality inventory. Most accounts never exclude it. The clicks look fine in the dashboard; the conversions don't exist. Budget drains with no accountability because the dashboard never flags it.
Campaign-level budgets routinely starve top-performing ad sets and overfund losers. Your best-converting audiences receive a fraction of what they should. Fixing allocation — not total spend — is often the single highest-leverage change in an account. But only if someone is looking.
The default 7-day click / 1-day view attribution causes double-counting with other channels and overstates Meta's contribution. An account reporting $12 CPA may actually be running $35 CPA once attribution is corrected. The dashboard looks great. Your actual economics may not.
Multiple campaigns targeting the same pool of people forces internal auction competition — you're bidding against yourself, inflating CPMs across your own account. Meta's auction mechanics make this expensive and nearly invisible unless you run explicit overlap diagnostics. Most agencies don't.
Frequency rises, CTR drops, CPMs climb — and the campaign keeps spending because no one is watching. Most agency dashboards don't flag creative fatigue until weeks of wasted budget have already passed. By the time it surfaces in a monthly report, the damage is done.
Your agency reviews their own work. SpendProof is a neutral third party with no stake in your spending level. Here is what that difference looks like in practice.
| What matters to you | Your agency's monthly report | SpendProof independent audit |
|---|---|---|
| Whose interest it serves | Agency — fees often tied to spend level | Yours — flat fee, zero % of spend |
| What it surfaces | Metrics that make spend look justified | Problems that are costing you money |
| Audience Network waste | Rarely flagged — excluded reach reduces reported reach | Always audited — first thing we check |
| Budget misallocation | Not in their interest to surface | Primary finding category in every audit |
| Attribution accuracy | Reports what Meta Ads Manager shows | Questions whether those numbers are real |
| Audience overlap | Self-competition rarely disclosed | Cross-campaign overlap diagnosed explicitly |
| Deliverable format | Dashboard screenshots and summary slides | Written findings report + numbered fix list |
| Follow-on pitch | Every report is a retention play | None — audit-only by design |
We go through your account systematically — campaign by campaign, ad-set by ad-set — with a diagnostic checklist built from real accounts.
Full breakdown of where spend goes — Feed vs. Stories vs. Reels vs. Audience Network vs. Messenger. Flagged vs. target benchmark.
Budget flow relative to funnel stage, campaign objective, and observed ROAS. Where budget is over- and under-allocated.
Review of active attribution settings against your actual sales cycle and conversion type. Where numbers may be inflated.
Cross-campaign audience segmentation review. Detection of overlapping custom audiences, lookalikes, and interest stacking causing self-competition.
Frequency, CTR trend, and CPM inflation per ad creative over trailing 30 days. Flagged ads that should have been rotated weeks ago.
Review of your Meta Pixel setup, standard events fired, and any duplicate or misfired events that skew optimization signals.
SpendProof is audit-only. No upsell to management, no agency proposal. You get a clean, usable deliverable your team or current agency can act on the same day.
A written PDF and Google Doc report covering every issue found — severity-ranked, with supporting data pulled directly from your account. No vague observations. Every finding cites specific campaigns, ad sets, or placements.
A numbered action list sorted by estimated impact — highest-leverage changes first. Each fix is described clearly enough that you or your agency can execute it without guessing. No jargon, no ambiguity.
Included in the Standard tier. We walk through the key findings together, answer your questions, and flag anything time-sensitive. Recorded and yours to keep.
We don't manage ad accounts. Our independence is the point. Once the audit is delivered, you take it wherever you want — to your agency, in-house team, or a new hire. No pressure, no strings.
SpendProof came out of a real audit. A mid-size e-commerce brand spending roughly $15,000/month on Facebook and Instagram — two years running, dedicated agency, clean-looking dashboards. When we got read-only access, we found Audience Network consuming 24% of impressions with effectively zero correlated conversions, and over $7,000 in monthly budget misallocated to top-of-funnel campaigns that were cannibalizing the retargeting stack. The agency had never flagged either issue. Not because they were incompetent — because their incentive is to keep spend up and dashboards green, not to find the holes.
One-time, flat-fee engagement. No percentage of spend. No retainer. Priced by account complexity — not by how much you're running.
Best for single-product businesses or accounts with 1–3 active campaigns and under $10k/month in spend.
Best for multi-campaign accounts spending $10k–$50k/month with multiple ad sets, audiences, and objectives.
Best for large accounts with multiple business managers, products, or funnels. $50k+/month spend. Multiple objectives.
Not sure which tier fits? Describe your account in the form below — we'll confirm before you pay anything.
Fill out the form with basic info — spend level, campaign count, what you're selling. We confirm scope and tier within one business day. No payment at this stage.
You add SpendProof as a read-only Analyst through Meta Business Manager. We see your campaigns, ad sets, and spend data. Nothing else. You stay in full control and can revoke at any time.
The diagnostic process runs 5–7 business days. We analyze placements, budgets, attribution, audiences, creative, and pixel health against your account's own data.
Written PDF report, a prioritized fix list, and (Standard/Complex) a walkthrough call. Take the report wherever it's most useful — to your agency, your team, or a new hire.
A Meta ads audit is an independent, read-only review of your Facebook and Instagram advertising account that identifies where budget is being wasted. An auditor examines placements, campaign structure, attribution settings, audience overlap, and creative performance, then delivers a prioritized findings report — with no stake in how much you spend.
That's exactly why. Agencies earn their fees when you spend more, not when you spend efficiently. Flagging Audience Network waste or budget misallocation would reduce their billing. SpendProof has no financial stake in your spending level — our fee is flat, paid once, and our only incentive is to find the actual problems.
Read-only Analyst access to your Meta Ads Manager, added through Meta Business Manager. We cannot make changes, access payment methods, or create anything in your account. You can revoke access at any time. This is the minimum access level Meta offers and is standard practice for any third-party account review.
If your account is structurally sound with no material leaks, you receive a full report confirming that — with the data to back it up. Peace of mind is a real deliverable. If findings are genuinely minimal across all categories, we offer a partial refund at our discretion. We are not going to manufacture problems to justify the fee.
No. SpendProof is audit-only by design. We don't manage ad accounts. Our independence is the product. Once the report is delivered, you take it wherever it's most useful — to your existing agency, an in-house hire, or a new shop. No upsell, no retainer pitch.
Standard turnaround is 5–7 business days from when we receive read-only access. Complex accounts — multiple Business Managers, large catalog, $50k+/month spend — receive priority 3–5 day turnaround as part of the Complex tier.
Both. Meta Ads Manager runs Facebook and Instagram in one platform — the audit covers placements, creative, and audiences across both, including Feed, Stories, Reels, and Audience Network across the full Meta placement suite.
Possibly. At $3k/month, finding and fixing 20% waste returns $600/month — the Starter audit pays for itself in under a month if we find something material. The structural problems (Audience Network, overlapping audiences, attribution) exist regardless of spend scale. Tell us your situation in the form and we'll be direct with you about whether it makes sense.
Flat fee. Independent. Read-only access. Written findings report in 5–7 days.
No payment until we confirm scope and you approve. We'll respond within one business day.
Two more independent, flat-fee tools from the same operator — useful if paid social isn't your only channel.